Rachel Pierce

The Empire State Building


The Empire State Building


Art Direction, Website, Graphic Design

The Empire State Building has long been an icon of New York City. So much so that it could be considered the Center of NYC. But it’s much more than that. It is THE Center.

So we created an entire campaign around this concept. We are calling it “The Empire State Building Experience”. Because that’s exactly what it is. From the unique architecture to the captivating views from the 86th floor, it is a one of a kind experience that makes you feel like you are in the center of the universe.

First, we updated the website to reflect the grandeur of the building and to entice viewers to come join the experience. Highlighting the beautiful views, the centrality of the building and of course the area where they can purchase tickets.

Then we followed with print ads to match. Using incredible views of both the exterior and the view from the top we collected some very simple and captivating imagery. Making viewers motivated to come see it for themselves, whether they are locals or tourists.

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