Rachel Pierce

As an Art Director and Graphic Designer I have been helping brands create beautiful and thought provoking work for over 15 years. My expertise has come from extensive experience in both in-house and agency environments. I am passionate about creating a strong brand identity and bringing it to life. With a BFA in advertising design from Syracuse University, followed by many skill enhancing classes at SVA I am experienced not only in Art Direction and Design, but also Photography and Writing.

My resume includes hands on experience with top brands such as Calyx, JP Morgan, Cognizant, The Empire State Building, Purina, GE, Motorola, Hyatt, Bank of America, Bayer, AIG, Ralph Lauren, Liz Claiborne and Diane Von Furstenberg.

Aside from pushing pixels, I love to laugh. So don’t be shy, say hello and let’s have a giggle.

EXPERIENCE

FREELANCE
ACD/Sr Art Director/Designer Jan 2012 – Present
Clients: Calyx, JP Morgan, Cognizant, JC Barre, The Empire State Building, Crestron Electronics Inc,
Prudential, Toys ‘R’ Us, National Eating Disorders Association

*I also design wedding invitations and small business branding for Private Clients

CALYX, PA
Sr Art Director Feb 2021 - Apr 2023
Projects: Help build & maintain new brand graphic assets, UI Strategy & Design, Social Media Strategy & Design, Environmental Design, Internal office branding with large format graphics (lobbies, meeting rooms, etc), Event Booth Design, Internal Collateral (digital
and print)

COGNIZANT, NJ
Sr Graphic Designer Oct 2014 - Aug 2020
Projects: Corporate Rebrand, Internal Office Branding, Event Design, Internal Collateral (digital and print)

AVRETT FREE GINSBERG NY
Art Director May 2010 – Jan 2012
Clients: Purina ONE, Tidy Cats, Busy Bone, Yardley,
Yesterday’s News, BITE, Stompoutbullying.org,
Neuro Drinks, Lypsyl, Appleton Estate Rum, Alizé

BBDO NY
Art Director Aug 2004 – May 2010
Clients: Motorola, Hyatt, Venus, Gillette, GE, Bank of America,
Bayer, E*Trade, Best Buy, Pizza Hut, ALSA, United Way

BADANCO ENTERPRISES NJ
Design Assistant 2002-2004
Clients: Diane VonFurstenberg, Ralph Lauren, Pierre Cardin,
Liz Claiborne

MARK RUSSEL AND ASSOCIATES Syracuse, NY
Assistant Art Director and Graphic Design Intern
2001-2002

EDUCATION

School of Visual Arts
New York, NY
Continuing Education: Advertising/Design

101 The Ad School
New York, NY
Continuing Education: Advertising/Design

Syracuse University
Syracuse, NY
Major: Advertising Design, Bachelor of Fine Arts, May 2002

AWARDS

Addy, One Show, Communication Arts, Print Magazine

WHY ME? I’M CANADIAN

Experience

Sr Graphic Designer at Cognizant

October 2015 – August 2020 New Jersey

Corporate Rebrand, Internal Office Branding, Event Design, Internal Collateral (digital and print)