Rachel Pierce




It was noticed that there is an untapped market for young and urban cat owners. So we created a fantastic cat food for the super trendy city cats called BITE and pitched it to Purina. One of the main eye catching differences for this food would be that the flavors are named as parts of big cities. The example above is “Chelsea” flavor.

This new brand of cat food was developed from scratch. From the strategy to the ingredients to the package design. We followed with a series of posters to be placed all over the city…COMING SOON.