ALS Association of Greater New York, October 2008
Every year the ALS/Lou Gehrig’s Disease foundation holds a benefit dinner in NYC. To encourage guests to donate for a cure, we disguised a 2.7 lb weight within what looked like a normal print ad. When people unexpectedly struggled to turn the page they read the line which said, “When you have ALS, even the simplest task can be a burden.”
ALS Association of Greater New York, October 2009
This year to encourage guests to donate for a cure, we used the stripes of Lou Gehrig’s Yankee jersey to represent the disease (ALS) as jail bars. This impactful ad was placed on the back of each program.
"Behind Bars"
2009 ALSA fund raising dinner program ad.
"ALS can take away your freedom.
Tonight we take a step toward giving it back. Let's find a cure."
"Weighted page"
2008 ALSA fund raising dinner program ad.
Front of page reads "When you have ALS,"
Back of page reads "Even the simplest task can be a burden"
